On 30 January 2010, British skeptics took part in a nationwide mass homeopathic 'overdose' 10:23 event. They were protesting against the endorsement of homeopathy by Boots, who claim to be "the UK's leading pharmacy-led health and beauty retailer" and want to help their "customers look and feel better than they ever thought possible." The event was a huge success, with more than 400 skeptics participating in 11 UK cities, and, beyond the UK, in Canada, the USA and Australia. So far, surprisingly for adherents of homeopathy, no adverse effects have been reported and the skeptics were all in the best of spirits after an enormously enjoyable event.
The Belgian skeptics organisation SKEPP had a similar event titled "homeopathic suicide" in 2004 following the decision of major Belgian health insurance companies to cover part of the costs of homeopathy a year earlier. "Seeing the errors of their ways", as the Belgian skeptics put it, they decided to commit mass suicide by homeopathally "dynamized" snake poison, Belladonna, arsenic, dog’s milk, petrol and cockroach. The 30C dynamization was in homeopathic terms extremely powerful. The skeptics drank their "deadly poison" in front of the national press. As in the UK, they all suprisingly survived.
As in the case of Belgium, the UK skeptics have made their point: Homeopathy as a belief system is simply untenable and clearly does not achieve what it proponents claim it can do.