Swiss skeptics published their final discussion paper for 2016. It’s about consumer behavior and cognitive biases. The abstract says:
As consumers, we are rational in principle, but all too often irrational in practice: A number of so-called cognitive biases impact our rational decision-making. Our tendency for irrational decision-making is compounded by marketing, which is little more than the art of exploiting cognitive biases. Cognitive biases affect consumer behavior on two dimensions, preference genesis and preference order.
Prevalent though they are, cognitive biases in consumer behavior are not inevitable. There are two general strategies for reducing the impact of cognitive biases: Debiasing and self-nudging.
Download the paper directly from here:
Kovic M., Laissue N. – Consuming rationally: How marketing is exploiting our cognitive biases, and what we can do about it – Swiss Skeptics Discussion Paper Series Volume 1, Issue 3
Sense About Science has now prepared a short video (see link) of extracts from their meeting ‘Evidence Matters’ on Nov 1st 2016 held at the UK Parliament. Over 100 people from all walks of life attended to make parliamentarians, ministers and officials more aware that evidence matters to the public. Sense About Science had put out a call for stories illustrating the importance of evidence, and presented them in booklet (http://tinyurl.com/jtrmyx5) that was handed out at the event. Some of the vignettes included in the booklet were presented by their authors – fifteen members of the public who included a teacher, a cycling campaigner, a housing officer, a football supporter, and the mother of a child with a rare heart condition. It would be wonderful if similar meetings could be held in parliaments across Europe.
Dear skeptics!
As I am sure you all know by now, the next ESC ’17 will take place in Poland in September of next year.
The Polish Skeptics Club and the Czech Skeptics Club Sisyfos have a holiday surprise for you. Starting tomorrow, December 12th at 12:12 CET, you can start purchasing TICKETS to the ESC! Also, the first 50 Good Tickets are 20% off – 80 Eur instead of the regular price of 100 Eur.
What this all means is that not only do you save on your ticket, but you can get a wonderful present for your loved ones who are skeptics and for your loved ones who aren’t (yet).
Happy holidays!
Many claims made by UK fertility clinics about the benefits of treatments that are offered in addition to standard IVF procedures are not backed up by evidence according to a study published in the online journal BMJ Open. The findings were featured in a Panorama undercover investigation broadcast on 28.11.16 on BBC One television.
In the UK, advertisements thought to be misleading may be reported to the Advertising Standards Agency. The ASA will investigate them and may instruct that the advert must be amended or withdrawn. ‘The Society of Homeopaths seemed to be taking responsible action to curb the claims of their members. But what’s been going on behind the scenes?’ The Nightingale Collaboration investigates.
